Job Title Digital Marketing-Digital Banking-Net & Mobile Banking HO Team
Category Banking
Location India
Company Kotak Mahindra Bank Limited
Description Job Description
Job Description:

Campaign Analytics Manager Retail Assets Product

2+ years of Experience in campaigning or retail assets product
Planning, monitoring and execution of campaigns
Identify Right Channel, Right Mode and Right Time to reach out to customer
Design innovative Ideas to improve campaign Repose Rate
Customer Segmentation/Micro-segmentation using analytics techniques
Optimization of Campaign Spends to improve C2I
Analysing the Customer Drops-offs during the Digital Journey and plan drop off campaigns and journey improvements
Use of external/internal alternate data
Design Campaign Effectives Matrices and Effective Performance Monitoring
Innovator with out-of-box thinking to provide analytical solutions to business problems
Effective Stakeholder Management. Engagement with Business Heads, Product Teams, Marketing Teams and operations team
Experience in working on SAS/SQL/Power BI will be preferred
Education Background: MBA, Masters from Tier I or Tier II institutes
Salary Not Disclosed
Last Date 2026-03-08 00:00:00
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